Digital marketing is the use of the internet and digital channels—like websites, social media, email, and search engines—to promote products or services. Unlike traditional marketing (think billboards, TV, or print ads), digital marketing allows businesses to target specific audiences, track results, and adjust strategies in real time.

Before you do anything, get crystal clear on what you want to achieve (e.g., more newsletter sign‑ups, product sales, event registrations) and who you’re speaking to (age, interests, pain points). A specific goal plus a well‑defined audience is the foundation of every successful campaign

As you launch and grow your digital marketing efforts, data becomes your best friend. Tracking the right metrics helps you understand what’s working, what isn’t, and where to focus your energy next. Here are the key metrics every new digital marketer should know: